“Surfing the web in a Filter Bubble”

According to wikipedia “A filter bubble is a result state in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles “

Examples are Google‘s personalised search results and Facebook‘s personalised news stream. My basic understanding of filter bubbles is that the more i click on links, search for information on topics that these are saved and when i go searching again, selected topics, companies and advertising finds its way onto my news feed or on the top searches in my search engine.

Is this necessarily a bad thing? if i like a certain culture for example, relevant links and topics to it will ultimately interest me and more than likely i’ll already be looking for them. Even if there was no such thing as filter bubbles, we as a society would still search in the same way on the web.

What interest me more is the Deepweb (also called the Deepnet, the Invisible Web, the Undernet or the hidden Web) is World Wide Web content that is not part of the Surface Web, which is indexed by standard search engines. It should not be confused with the dark Internet, the computers that can no longer be reached via Internet, or with the distributed filesharing network Darknet, which could be classified as a smaller part of the Deep Web.

Mike Bergman, founder of BrightPlanet and credited with coining the phrase,[1] said that searching on the Internet today can be compared to dragging a net across the surface of the ocean: a great deal may be caught in the net, but there is a wealth of information that is deep and therefore missed. So is the filter bubble as strong as we think? or can it be easily burst with searching out side your usual topics?

Our browsers already filter advertising, and cookies are common place on most sites, so there is no hiding from the filter bubble while surfing the web. So grab your (key)Board and surf’s up!




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