Like’ it or not Facebook is taking over the world!

Like' it or not Facebook is taking over the world!

Facebook is now the dominant social network in 127 out of 137 countries.

Facebook has moved a step closer to world domination as it continues to outperform local social networks. In all but 10 countries Facebook is the most popular social network and there are only 4 competing networks left in its way.

  • QZone (China and South Korea)
  • V Kontakte (Russia and parts of Eastern Europe)
  • Odnoklassniki (Moldova)
  • Cloob (Iran)

This is quite a change from 2009, when there were 17 social networks outperforming Facebook in various countries around the world. In fact, in the last 6-months alone Facebook has conquered Armenia, Kyrgyzstan, Latvia and Vietnam.


Facebook’s growing popularity in Asia is the main driving force behind this. With 278 million users, Asia has surpassed Europe as having the largest population on Facebook. Whether Facebook can gain a foothold in all of the remaining countries is doubtful. In Iran for example, it is difficult to access Facebook due to state censorship. Even with this Facebook is taking over the world.

Every article now has the ‘Like’ icon on its page, awaiting your simple to garner some information of what you like so as to better enable marketers target their product at you page. I remember watching a video by socionomics online and they mentioned, you won’t find brands or products they’ll find you (through social media). ‘Like’ it or not Facebook will find you!

All that really stands in the way of Facebook and world domination is their search engine facility within the site. At the moment its quiet poor and links you back to bing, where in turn you’ll probably search for google, then find what you’re looking for. In my opinion if they were to sort this issue many people may never log off the site, either over the web or via mobile.

If this happens, Facebook would be like a supreme overlord, knowing our every move, via check-ins and tags, and we in turn would look for their guidance when searching for products and services.

Who? What? Where is our white knight to save us? or is it to late?



“Apps are Dead…Long Live Mobile”


“Apps are Dead…Long Live Mobile”

This topic was brought up by my lecturer in class recently. I sat for a while mulling this one over. Then it hit me, Apps are merely like a Volcano.

Bare with me for one moment, I’m using the volcano analogy as i believe its best suited to describe apps and the mobile phenomenon that is smart-phones. Like a volcano the Iphone, smart-phones and apps erupted with enormous power and velocity. Somewhat over night everyone had smart-phones and so began the steady flow of apps. There is now an app for everything from planning your diet to mobile banking.

The app stores are saturated, we are spoilt for choice in my opinion.  Do we have a need for some many? Why pay for one? Surely there is a free one very similar to it right? Yet the apps seem to keep coming, like lava, consuming every smart-phone device in sight. On checking my own phone I have 55 apps that I downloaded and that’s leaving out the apps already installed on my device. Every company seems to have an app now, and obviously some are far better than others. Some of my favourite apps are , and asos. So to say that are apps are dead is a bit much .

Everything is going mobile these days and it won’t be long til we are discussing in class that the “PC’s/Laptops are Dead” with the growing number of people accessing the internet via mobile or tablet and with the increase in people using cloud storage for their files. In my opinion Apps are very much active and alive, like a volcano, but are lying dormant at the moment. They are simply waiting for that next big eruption in technology to take then to the next level.

When that happens marketers be ready, as whoever grasps it the quickest will dominate the market!


Blogging Begins!



Hey there cyberspace,

Rob Armstrong here, a 26 year old Cork native with a penchant for rugby, fitness, bodybuilding, training, marketing and social media. Also a lover of craft beers! I’ll be using this space to discuss various topics that i’m interested in, that are changing the way products and services are marketed to us, our consumption of information, and where i reckon we’ll be in a few years time. I’ll throw up various articles, pictures, and videos i feel you might find interesting. 

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